Skip to main content

Tim Leberecht: 3 ways to (usefully) lose control of your brand

by TED.com

Published 2012


The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.


Run time 00:06:31
Producer TED.com
Language English


Reviews

There are no reviews yet. Be the first one to write a review.
Download Options
209.6M
MPEG2
43.6M
MPEG4
27.6M
OGG VIDEO
13.2K
TORRENT
Uploaded by
Access Humboldt Uploads
on 10/8/2012
Views
381
PEOPLE ALSO FOUND
TED Talks
by TED.com
216
0
0
TED Talks
by TED.com
244
0
0
TED Talks
by TED.com
100
0
0
TED Talks
by TED.com
112
0
0
TED Talks
by TED.com
244
0
0
TED Talks
257
0
0
TED Talks
56
0
0
TED Talks
by TED.com
317
0
0